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How to Build an Impactful Facebook Crossposting Network

Facebook Cross-Posting

It’s not Facebook newest feature, given that it was rolled out in 2016, but Facebook Crossposting has been seeing an uptick in usage among connected brands of late.

So what is cross-posting, and what advantages does it offer? Essentially, Crossposting allows multiple Facebook pages to post the same video on their respective platforms, and the biggest benefit it offers is an increase in potential video views.

The Advent of Crossposting

Before Crossposting, brands had two options to accomplish a similar form of content sharing.

The first option was to simply share the other brand’s video post on your own page. But this offered little help in the way of increasing a video’s potential views, as Facebook’s algorithm prioritizes original posts much higher than shared posts in terms of how often they’re served to user newsfeeds.
Read more after the jump…

Takeaways for Nonprofit Fundraising Gleaned on Giving Tuesday

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Now in its seventh official year, Giving Tuesday is becoming an increasingly crowded space for nonprofits to stand out and fundraise. That said, we watched this Tuesday as several nonprofits didindeed stand out, smashing Giving Tuesday Fundraising Records from 2017. With holiday giving continuing to be a major focus for nonprofits into December, we examine some of the strategies nonprofits successfully employed this week.

Giving Tuesday

The NonProfit Times: #GivingTuesday Sets New Record

Facebook raised $125 million, PayPal raised $98 million, Blackbaud raised $62.6 million, DonorPerfect raised $35.2 million and Classy raised $15.4 million. Combined, the platforms saw an average increase in donations of 62 percent, with Facebook seeing the most amount of growth (178 percent growth) and Blackbaud seeing the least (3 percent growth). Other notable increases included Blackbaud’s boost in mobile donations – they accounted for 29 percent of online donations, up from 12 percent last year – and DonorPerfect’s report that evening donations significantly increased. Read more after the jump…

10 Communication Tips to Consider During a Crisis

crisis-communications-fbIt’s never too early to start crisis communication planning for 2019.

To help get started, the GroundFloor Media  team of crisis communications experts put together the following 10 tips to consider during a crisis: 

  1. Timing is Crucial. The speed of a crisis can be overwhelming. You have to react immediately or you will remain stuck behind the story.
  2. Be Honest and Open. It’s better to hear bad news from you than from the media. Never underestimate people’s capacity for forgiveness.
  3. Don’t Forget Employees. There is no greater community ambassador than an employee. Treat them like other valued audiences.

Read more after the jump…

How to Tackle Big Goals: Pro-Tips from a Black Belt

Do you have a big hairy audacious goal that you are trying to tackle? Figuring out where to start can sometimes be the hardest part. For me, earning my first-degree black belt in Taekwondo was my big, lofty goal. Below you will find a couple tips that helped me to achieve my goal and earn my black belt.How to Set Goals and Achieve Them

Break Your Big Goal into Small, Bite-Size Pieces

  • Break It Into Small Goals: To earn your black belt there is a large amount of material you must master in order to pass your exam. Looking at everything that I had to master all at once was overwhelming. I broke the material into the different sections of the test that I had to know and outlined specific goals for each section of the exam.
  • Outline Milestones: I had 6-months to train prior to black belt testing. In order to make sure that I made the most of my time and focused on the material that I would be graded on, I made major milestones by quarter for each section on the exam and then broke out the work by each month in the quarter. I compiled all of my milestones into a spreadsheet.
  • Make Weekly Goals: Once I had mapped out this larger framework, I got very detailed about the work I needed to do each week in order to hit my quarterly milestones. This allowed me to accurately understand the work that I needed to put in every day to reach my larger goal.

Read more after the jump…

Be Thankful for This Social Media Feast

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Instead of arguing over politics with uncle Larry, or pretending to listen to another story about aunt Erma’s cats, take a peek at some recent happenings in the digital world. We’ve set up a feast of social media news and related tidbits to tide you over during the holiday break. Maybe you’ll have time to spare while you camp out in front of Best Buy or hang out during halftime of one of the football games. Either way, Happy Thanksgiving from GroundFloor Media and CenterTable!

Main Course:

The Return of Vine

Digital Trends: Vine Fans, Your Favorite Video-Looping App Is Coming Back as Byte

Vine is coming back! Well, sort of… One of the co-founders of Vine announced that he’s coming back with a similar video-looping app that should launch early next year. Read more after the jump…

3 Videos You Might Have Missed in 2018

Video is consistently dominating data traffic amongst brands and consumers. With technology and equipment becoming more accessible to the general market, it takes some extra creativity for a good video to cut through the noise. Wondering how to stand out? Here are three of my favorite Internet videos from 2018 that stood out in their goal, style and performance. Read more after the jump…

The Shifting Digital Landscape: Changes in the Tech Space That You Need to Know About

 

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Change happens rapidly in the digital world. This edition of Weekly Reads covers where advertising dollars could shift to in the future, emerging ad formats and new data that could help you better reach your audiences.

Search Engine Land: Advertisers Shifting Budget From Search to Amazon

Amazon has become the third largest digital ad seller, just behind Google and Facebook. According to the Amazon Advertising Forecast, 30 percent of those polled plan to shift money from search to fund their spending increases within Amazon. This has implications for Google and Bing as they will now face direct competition from the tech giant. This impacts search agencies who will need to train or hire additional talent to run Amazon advertising campaigns. This survey shows continued growth for new channels that offer additional avenues to reach target audiences. Read more after the jump…

How To Be More Productive at Work During the Holiday Season

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Shopping lists, capturing the perfect holiday card photo, putting up the decorations, last minute Q4 projects and ending the year with a fiscal bang. The fourth quarter can be a chaotic time of year, making it difficult to stay focused on work and negatively impacting productivity.

Thanks to my Emergenetics Profile I’ve discovered that my personality type gravitates towards structure. So what’s a structure lover supposed to do in the ever-changing Q4 climate? Based on my experience balancing multiple clients and projects, here are four tips that have dramatically increased my ability to stay focused regardless of the season. I hope they ho-ho-help you stay more productive during this holiday season too!

1. Write a To Do List and Revisit it Throughout the Day

You’ve probably heard that at the end of each day you should write a to-do list for the next day — this is 100 percent true! But the key is to revisit that to-do list first thing in your day. Don’t check Slack. Don’t check your email. Check in with your to-do list. This will help you set the intention for your day and act as the North Star that keeps you on track.

2. Eat the Frog First

Samuel Langhorne Clemens, more commonly known as Mark Twain, brilliantly authored 28 separate book releases. (Side note: I’m pretty sure we would have been besties if we had been born in the same era). During his writing career, he learned a thing or two about staying productive. His recommendation?  

“If it’s your job to eat a frog, it’s best to do it first thing in the morning. And If it’s your job to eat two frogs, it’s best to eat the biggest one first.”

When you’re creating that to-do list, identify which 1-3 items are your “frogs.” What do you have to complete today? Tackle the toughest one first thing in your day to avoid the “I don’t know how to start this project blues.” This will give you the momentum to stay productive for the rest of the day!

3. Practice the OHIO Method

OHIO which stands for Only Handle It Once is the most recent productivity method I’ve been practicing, thanks to Shine. The idea is to tackle and complete those smaller one-off projects as they come up. Instead of overthinking that email response or sending a delayed text message, complete them in the moment. This method has taught me a few things: most things don’t take as long as I tell myself they will and mental to-dos haunt you. The things that aren’t “big enough” to put on the to-do list are the things that take up the most mental space. By completing them in the moment, I have more energy to dedicate to my “frogs.”

4. Tell Time With Tomatoes

For those bigger projects, the ones that take more than 30 minutes, I highly recommend using the Pomodoro (Italian for “tomato”) Technique to help stay focused.

The idea is to dedicate 25 minutes of undivided attention to a project (e.g. creating a digital advertising strategy for a client). At the end of the 25 minutes, take a 5-minute break. After the break jump back into 25 minutes of dedicated project work, then take another 5-minute break. Continue this cycle three to four times. At the end of the fourth cycle, take a 15-minute break, instead of a 5-minute break. Repeat this time management technique as needed until the project is finished. My personal favorite Pomodoro timer is Tomato Timers. Their graphics are cute and the timer sounds like happy rainfall.     

How do you stay focused during the holiday season? Do you have a productivity method that you love? Please share it with us in the comments!

Olivia Ward is a Director of Digital Strategy at CenterTable, where she creates digital marketing strategies that make client dreams come true. She has more than 10 years of experience helping brands find and target their audience IRL and digitally.

Need Some Social Media Advice? Here Are Some “How To’s”

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If you’re nursing a Halloween candy hangover but can’t take a break because you’re in mid-term election overdrive, we’ve got some good news! This edition of Weekly Reads is chock-full of “how to” articles that practically do the work for you. And – if you’re gearing up to tackle a 2019 social media plan soon – we have a few articles that outline the best platform for finding your target audience.

Inc.: Social Media Mistakes All Small Business Owners Should Avoid

Many small businesses rely on social media to reach their customers. But, as quickly as a good idea can take off on social, a bad idea can flare up within minutes. This article focuses on six common mistakes small businesses make on social media and offers tips on how to avoid them. Read more after the jump…

Is Your Pitch Ready for Prime Time? 6 Tips to Secure National Media Coverage

NBC Nightly News with Lester HoltSecuring national media coverage for your client, especially when you’re based in the middle of the country like those of us in Colorado is no easy feat.

It’s no secret there are fewer media outlets and reporters, but there are an endless number of blogs and digital communication opportunities as well. Standing out from the hundreds, if not thousands of pitches that national media receive every day is a big challenge, but not impossible. Following are some lessons GroundFloor Media has learned over the years that can help with your next national pitch.

 

1. Find national media contacts in your market.

It’s easier to pitch someone who is based in your city who may already be familiar with your company or organization. National media outlets have “stringers” based in cities around the country. New York-based media will often tap local freelancers who may have previously worked for them. If you can locate the national stringer or freelancer, pitch them your story and they can push it up to their national media outlet.

Read more after the jump…