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Twitter Purges Spammers, Instagram Adds Features for Engaged Users

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One platform is deleting users. The other is adding functionality to allow its most engaged users to get even more involved. That dichotomy of headlines seems to well depict the current state of Twitter, a platform actively fighting to break free of its spam-laden legacy, against the consistently spam-averse Instagram, which continues to offer a leg to stand as its parent company Facebook also looks to fight off spam-related issues. Long story short, if you like spam, we hope it’s the sort that comes from a can, because the internet finally seems interested in expelling it from its most popular platforms.

Twitter

New York Times: In Twitter Purge, Top Accounts Lose Millions of Followers

Twitter has long threatened it, and this week the social platform is taking big steps to globally purge accounts it had previously locked after suspecting them of spamming users. Within minutes on July 12, celebrities like Ashton Kutcher, Oprah Winfrey, Rihanna, Katy Perry and Kim Kardashian lost millions of followers. In addressing the purge, Twitter wrote, “Follower counts are a visible feature, and we want everyone to have confidence that the numbers are meaningful and accurate.” Read more after the jump…

The Work-Life Blend – Feat. Andrew W.K.

Your hair grows at work, so go get it cut at work.

On this very first episode of Creating Conversations, we discuss the concept of a work-life blend as one of the core values of many modern workplaces, allowing team members to balance active lifestyles and a hectic work schedules.

Read more after the jump…

2018 Already Offers Some Blue-Chip PR Disasters

The year is barely half over, but we already have a few blue-chip contenders for 2018’s biggest PR disasters. Among them:

RoseanneROSEANNE BARRThere has always been a fine line between creative genius and mental illness, and Roseanne Barr embodied that connection when she melted down on Twitter in May. Riding high from the return of her groundbreaking television show, Roseanne, the mercurial star made outrageously racist comments about a former advisor to President Barack Obama. ABC immediately cancelled her show, then revived it as a separate show, The Conners, that does not include her.

One company did emerge from the Roseanne debacle looking good, however: Sanofi, the makers of the sleep drug Ambien. When Barr said her tweets were a byproduct of using the drug, Sanofi responded by saying: “While all pharmaceutical treatments have side effects, racism is not a known side effect of any Sanofi medication.”

HM LogoH&M – The Swedish multinational clothing retailer became the latest poster child for a company that needs a more diverse group of employees making its marketing decisions. In January, the company released an ad that featured a young black boy wearing a hoodie that featured the phrase, “Coolest Monkey in the Jungle.” As media such as The Washington Post covered the issue, they quickly found that this wasn’t H&M’s first issue. In 2015, the company defended a lack of black models in its South African ads, saying, “… it is essential for us to convey a positive image. We want our marketing to show our fashion in an inspiring way, to convey a positive feeling.”

southwest-airlines-logoSOUTHWEST AIRLINES – As a company with one of the nation’s strongest reputations, Southwest suffered a rare stumble in April when a mid-air engine explosion killed a passenger. Fallout from the incident exposed tensions between management and airline mechanics, with the latter alleging that the company had adopted a culture that put safety second to on-time performance. In the two months since the accident, Southwest reported that bookings were down as much as 3 percent, which represents tens of millions of dollars.

apple-logoAPPLE – The computer giant started 2018 with the corporate equivalent of a big New Year’s Day hangover when it was disclosed that the company was throttling iPhone performance to maximize battery life. While that trade-off is one that many would make, the fact that they didn’t let consumers make their own choice was at the heart of the problem. Apple apologized and quickly offered an inexpensive battery replacement program for older phones, but the company still got a tidal wave of “planned obsolescence” stories that questioned its integrity.

You can see a list of PR disaster “winners” from previous years:

2017http://groundfloormedia.com/blog/2017/11/biggest-pr-disasters-2017-part-3/

2016http://groundfloormedia.com/blog/2016/12/biggest-pr-disasters-2016/

Jeremy Story is a Vice President at GroundFloor Media, where he co-leads the firm’s Crisis, Reputation and Issues Management practice. He has more than 20 years of experience helping companies ranging from start-ups to the Fortune 100 prepare for, manage, and recover from crisis issues.

 

Southwest’s Strong Reputation Helping it Weather the Storm

southwest-airlines-logoFew companies in America enjoy a reputation as strong as Southwest Airlines. Its customers may not get tattoos of the company’s logo, but millions of consumers turn to the airline because of its reputation for providing reliable and fairly priced air travel.

The recent news coverage of the grisly death of a Southwest passenger has posed a challenge to that brand loyalty. After all, reputations are finicky things. Famed investor Warren Buffett once noted, “It takes 20 years to build a reputation and five minutes to ruin it.”

While Buffett is right, it also represents the extreme. Southwest had a bad moment, but it is insulated from more serious consequences because of the brand loyalty it has earned over the previous decades. Customers trust it to provide quality service, and three months after the incident the company has only seen a slight decline in bookings.

The most damaging PR crises are those that happen to companies that haven’t already earned that level of trust with customers. Once the public is suspicious of you, it is much harder to get them to trust you. That work has to be done before any issues arise, or as part of a lengthy campaign following an issue.

Jeremy Story is a Vice President at GroundFloor Media, where he co-leads the firm’s Crisis, Reputation and Issues Management practice. He has more than 20 years of experience helping companies ranging from start-ups to the Fortune 100 prepare for, manage, and recover from crisis issues.

 

2018 ELCA Youth Gathering Illustrated the Power of Community

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Last week, I had the privilege of volunteering at the ELCA Youth Gathering in Houston. The Youth Gathering is put on by the Evangelical Lutheran Church in America once every three years, where congregations from across the country send 30,000 young people to a chosen city for worship, service and fun. It’s a place where young people can find themselves spiritually through doing service work around the community and hear from inspiring speakers at the nightly Mass Gathering.

Read more after the jump…

Why You Should Verify Your Domain Before Posting On Your Facebook Page

Facebook Domain VerificationHave you recently tried to change the headline, image or description of an organic link that you posted to your Facebook Page and found you were unable to? If the content that you’re posting is from an outside source then unfortunately you will no longer be able to do so going forward. However, if you are posting content from your own website (which you should be doing, at least some of the time) then you can take a few simple steps to make sure you are able to regain that functionality so you are delivering content that will perform strongly with your audiences.

Read more after the jump…

Facebook Launches Tool To Allow Anyone To View Ads

Facebook Advertising ExampleAfter originally announcing that the feature was coming back in October, Facebook has launched a tool that allows people to see all of the ads that have been run from a Page across the entire ad network.

The move is part of Facebook’s push towards more ad transparency and is, in effect, an extension of the political ad tool that went live a little earlier this summer.  The tool will allow users to see ads bought on a page by clicking on the Info and Ads tab. The feature, which will showcase active ads running across Facebook, Instagram, Messenger and Audience Network, does not include the audience and spend information that political ads will be forced to share. Users can also not comment or engage with an ad unless they are part of the audience being targeted.

Read more after the jump…

How Humility Contributes to a Successful Team

I’ve recently become a big fan of podcasts and among my favorites is WorkLife by Adam Grant. Adam is an organizational psychologist who studies how to “make work not suck” by sharing stories from companies and organizations he’s discovered to have unique approaches.

Humility is not thinking less of yourself, but thinking of yourself less. - CS Lewis

Image by Ron Mader via Flickr.

If you’re a friend of GroundFloor Media (GFM) | CenterTable you know that we’re fortunate to be consistently named a best place to work, and you might think part of the formula for this honor is to fill our bench with all stars. That’s certainly what I thought, until I listened to Adam’s podcast about “The Problem With All Stars.”

Yikes! Did this blog post just take an unexpected turn? Absolutely not – and here’s why… Read more after the jump…

3 Social Media Strategies Nonprofits Can Learn From the Immigrant Family Border Crisis

In the last few weeks, attention and conversation has spiked around the topic of the separation of immigrant families at the U.S.-Mexico border. If you’ve spent much time on Facebook you’ve likely seen calls for donations to organizations supporting these immigrant families. The fundraiser for RAICES came up in my feed again and again, so I decided to look into what they were doing to stay so prominent and what lessons nonprofits could take from their moment in the spotlight of this national crisis. Read more after the jump…

5 Tips For Successfully Working From Home

Woman working from home on the couch with a laptop

Photo credit: #WOCinTechChat

With GroundFloor Media and CenterTable offices under construction, our team has been temporarily relocated to a co-working space in downtown Denver called Thrive Workplace. I enjoy the atmosphere, having new food options just around the corner and the bout of nostalgia that carrying a backpack full of the day’s necessities brings. But with the added commute from the train and nomad-like environment of a shared workspace, I’ve often found it easier to hunker down at home to crank out my revolving door of to-do lists.

Thankfully, even before we were displaced, GFM and CenterTable’s culture has always been supportive of working remotely, a benefit for which I am truly grateful. This means I’m no stranger to this practice and have learned some tips and tricks over the years that have helped me make the most of working remotely.

Read more after the jump…