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Keep Denver Unique

scfd_logo_c_hWhen it comes to business, Denver is a bit of a ‘tweener. We’re not as big as New York, L.A. or Chicago, of course. But we also aren’t as big as Minneapolis, Dallas or Atlanta. When it comes to the business world, we continue to occupy a level beneath all of those cities.

But in many ways, we rank better than those larger cities. For example, we have teams in all four major sports leagues – the NFL, NBA, MLB and NHL. And our cultural facilities are better than you might expect in a city our size. The Denver Center for the Performing Arts, the Denver Art Museum, the Denver Botanic Gardens and the Denver Zoo all regularly present exhibits and programs that rival those in nearly all other major cities.

And that is no accident. Nearly 30 years ago, Denver-area voters stepped up and approved the Scientific and Cultural Facilities District (SCFD), a taxing organization that ensured both large and small would be funded with tax dollars to ensure they could provide the kind of cultural experiences that would enrich Denver and make it even more attractive to local residents and visitors alike.

This year, voters are being asked to approve Issue 4B to extend the SCFD another 12 years. The initiative would maintain a tax of one penny on every $10 spent to continue to fund our vibrant arts and culture facilities. This is one of the best investments Denver voters can make, and I hope everyone will vote to support Issue 4B.

The SCFD is one of the unique things that has contributed to Denver being one of the best places to live in the country, and we owe it to ourselves and our children to continue that innovative approach to supporting culture and the arts in our region.

Reports: Denver Post Hedge Fund Owner Squeezing Profits

The Denver Newspaper Guild held a rally outside The Denver Post condemning downsizing actions by owner Alden Global Capital. Provided by Denver Newspaper Guild

The Denver Newspaper Guild held a rally outside The Denver Post condemning downsizing actions by owner Alden Global Capital. Provided by Denver Newspaper Guild

Media covering itself is always a challenge particularly among competitors. But alternative weekly Westword did a good job of detailing the changes and challenges facing The Denver Post in a long-form article this week. Also, this week 5280 magazine did a piece on the Post’s new normal.

The focus of the articles is on its hedge fund owner, and its track record of squeezing profits at the expense of a diminishing product. The Westwood piece chronicles the failed attempts by the newspaper and its owner, Media News Group, to reinvent itself in the changing media market. In case you don’t want to read the entire article on the Post, here are some highlights:

Read more after the jump…

Three Tips to have a Fun, Creative Brainstorm with a Structural Thinker

Some of the newer folks at GroundFloor Media (GFM) recently took the Emergenetics assessment to learn about our thinking and behavioral preferences. Based on answers to a set of specific questions, Emergenetics evaluated our thinking preferences (structural, analytical, conceptual and social) and our behavioral preferences (expressiveness, assertiveness and flexibility).

emergenetics

It was absolutely no surprise to me that the majority of my thinking preference falls under the structural category (I’ve never met a list I don’t like). According to Emergenetics, this means that I am a “practical thinker that likes guidelines, is cautious of new ideas, is predictable and learns by doing.” No surprise to me, my least favorite thinking preference falls under the conceptual way of thinking. This means that my comfort zone does not lie in being “imaginative, intuitive about ideas, visionary, or learning by experimenting.”

Read more after the jump…

Why Facebook’s Inflated Video Metrics Don’t Matter (That Much)

How long is long enough for Facebook video views?

How long is long enough for Facebook video views?

It was reported last week that Facebook had been artificially inflating the average viewing time of videos on the social media platform for upwards of two years. Obviously the news is somewhat of a shock, as indicated by the outcry of complaints by marketing professionals.

This is absolutely big news in our industry, and I’m definitely in favor of creating some form of third-party verification for social media platforms and their native analytics. But I do challenge the impact of this news a bit, and believe its something that highlights a larger issue within our industry: A greater focus on meaningful metrics.

Read more after the jump…

Happiness is… Work

When work gets busy and life gets busy (often at the same time), staying happy at work can be a challenge. Happiness in general is a very loaded term that can’t be addressed in one blog post. That said, I’m always eager to learn what other people do to achieve happiness in the work place.

One aspect of work that can sometimes be overwhelming is very simple: Mondays. Monday can be daunting – it’s the start of the week and the start of a long to-do list. At a recent all-staff meeting, our team discussed strategies for preparing for a stress-free Monday. Here are some of the helpful tips our team shared:

  • Be Schedule-Aware – Check the schedule to make sure you’re fully aware of all meetings scheduled for the early part of the week.
  • Go to Bed Early – Get a good night sleep on Sunday night.
  • Don’t Fall Behind – Stay up-to-date on e-mails throughout the weekend so they don’t pile-up. Don’t necessarily respond, but scan so there are no surprises on Monday morning.
  • Keep it Free – Avoid post work plans on Monday night so you can rest after work.
  • Write it Again – Rewrite your to-do list on a fresh piece of paper so you feel organized.

Read more after the jump…

Should You AMPlify Your Website’s Exposure?

Google Accelerated Mobile Pages (AMP)

Photo Credit: Google Webmasters Bog

With the increasing mobile adoption rates, we should all be concerned with providing a good mobile user experience. This includes the need to maintain a fast site speed.

Typically you have about three seconds to capture a users attention before they abandon your website. What happens if it takes three seconds for your site to even load? They’ll likely never even get there.

Recognizing the need for websites to load quickly, Google recently started working on an open source initiative called the Accelerated Mobile Pages Project. This project gives website owners the tools to create Accelerated Mobile Pages (AMP). These AMPs use various technical approaches to load content almost immediately, creating a faster experience for mobile users.

Read more after the jump…

Go Ahead, Procrastinate

cumulus-cloudsWhen’s the last time you did absolutely nothing? As a working mom, I honestly can’t remember. Life is full, challenging and scheduled.

 

I recently listened to a TED Radio hour show on Slowing Down that had me nodding my head with each of the talks. And laughing. And sighing. Maybe one or two internal eye rolls. One of the talks was with psychologist Adam Grant says those who slow down – even procrastinate – tend to be more creative, original thinkers. Procrastination allows us to reflect, build and improve on ideas.

Read more after the jump…

Three Leadership Tips for Navigating Interpersonal and Team Dynamics

During the past few weeks I have had numerous discussions about team dynamics, interpersonal issues among colleagues and team leadership. Part of these conversations stem from my upcoming 12-week maternity leave and planning client coverage. Another driver of the conversations has been a presentation on crisis and issues management that I have been asked to give this upcoming weekend for a Young Living essential oil convention, organized by the Lemon Dropper team (my sister-in-law is one of the primary event organizers).

When I was asked to speak about navigating issues and “crisis” situations among teams at the essential oil business conference, I’ll admit that I was nervous. I felt unqualified and wondered what I could offer these small team/business owners – most of whom work from home for their oil business. Yet as I dug through old crisis plans for GFM clients large and small, I realized just how similar team dynamics, and issues management among team members, can be to companies of a much larger scale.

Read more after the jump…

PR Lessons from the South Platte River

rainbowtroutTo call my husband a fan of fly-fishing would be a huge understatement. He is passionate about the sport and spends every spare moment he can on the river. I mention this because I’ve had the chance to go fishing with him a couple of times this summer, and while I’m nowhere near as experienced or skilled as he is, I have managed to glean a few PR lessons while standing hip-deep in the water in my waders:

Read more after the jump…

Twitter’s Moments feature may finally be worthwhile for brands

Twitter MomentsTwitter’s Moments feature, a curated tweet slideshow around a single topic or story, was announced and launched a little more than a year ago with barely a whimper, even after the social media platform added a Moments button to the footer of the mobile application. But an announcement earlier this month has created a new opportunity for brands to use the tool other than purchasing ads seen by dwindling numbers.

Read more after the jump…