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GroundFloor Media (GFM) is an award-winning public relations firm based in beautiful Denver. We're lucky enough to be staffed entirely by seasoned industry pros who have a passion for PR, crisis work, digital communications and social media. Our wide range of clients - from food and beverage to health care to technology - consistently offer us innovative and creative opportunities to reach new audiences. We developed this blog to share our experiences, advice and industry commentary with other communicators and PR practitioners. If you are interested crisis communication and reputation management work, read our blog spearheaded by one of our team members, a former journalist, who also writes a weekly column for PR Daily.

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Saturday, November 22, 2008

Too Small to Fail?

Once again, Seth Godin's post strikes a cord. If you are a small business owner or an entrepreneur, it's worth a quick read. In summary, Godin says the secret of 'small is the new big' thinking is that you won't fail and you can't fail and you don't need to worry about a bailout. Not because you're small in headcount or assets, but because you act small. If you act small and think big, you are too small to fail. You won't need a bailout because your business makes sense each and every day. You won't need a bailout because your flat organization (no matter how large it is) knows about problems long before they're too big to deal with. And that's just big thinking.

http://sethgodin.typepad.com/seths_blog/2008/10/too-small-to-fa.html

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