As the popularity of newspapers declines...

Yesterday’s blog post on Reuters Blogs is depressing for those of us who love to read the newspaper. According to a report by the Pew Research Center for the People & the Press, only 33 percent of respondents would miss reading their local newspaper a lot if were no longer available. I know plenty of people in Denver who miss their Rocky Mountain News!

Fortunately, people do still appear to want their local news; they are just not getting if from the newspaper. According to the report, “When it comes to local news, more people say they get that news from local television stations than any other source. About two-thirds (68%) say they regularly get local news from television reports or television station websites, 48% say they regularly get news from local newspapers in print or online, 34% say they get local news regularly from radio and 31% say they get their local news, more generally, from the internet.”

I know I risk sounding like a broken record, but studies like this show time and again why it’s so important to have a strategic, integrated public relations strategy that combines both traditional and non-traditional tactics and includes an online presence. The clients we’re lucky enough to work with at GroundFloor Media understand that, and it is fun and refreshing to continually come up with unique and innovative campaigns with them.